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The Dark Art of Creative Business
Welcome
Introduction (0:53)
Self Promotion & Getting Work
Getting Work & Establishing Credibility (5:31)
Your Portfolio Website (20:15)
Social Media (11:45)
Community Building & Participation (5:12)
Sharing Resources (2:28)
Sending Promos and Gifts (7:11)
Attending Design Events (0:50)
No Shame in a Full- or Part-Time Gig (1:38)
Time Management
Methods for Better Time Management (14:10)
The Paperwork
SOWs, Contracts, & Invoices (15:34)
The Dark Art of Pricing
Pricing Introduction (5:30)
Hourly and Day Rates vs. Flat Fee Pricing (3:30)
Understanding Creation & Use Pricing (11:40)
Calculating Your “Required” and “Desired” Salaries (3:21)
Calculating Your “Secret Hourly Rate” (4:07)
Calculating Your Creation Fee (6:03)
Calculating Usage Fees (6:46)
Pricing Different Kinds of Work (28:49)
Royalty-Based Compensation (9:58)
Equity-Based Compensation (13:58)
Pricing for Public Speaking (6:28)
Web3 & NFTs (5:31)
Pricing Ongoing Work & Revisions (0:53)
Get Paid (5:14)
Working with a Rep or Agent
Artist Reps, Literary Agents, & Licensing Agents (13:18)
Growing Your Business
Healthy Growth & Learning How to Delegate (4:33)
My Professional Team (9:39)
Hiring Sub-Contractors (7:19)
My Personal Team (5:48)
Incorporating Your Business (5:16)
Public Speaking and Presenting
Writing Talks and Tips for Presenting (15:26)
Review
Key Takeaways from the Workshop (1:16)
Q&A
Question & Answer with Jessica (32:41)
Calculating Your “Required” and “Desired” Salaries
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