The Dark Art of Creative Business

In this in-depth 5-hour seminar, we cover over an enormous amount of information about the business side of design, lettering, and illustration. The wide range of topics include:

Self Promotion and Getting Work
Time Management
The Paperwork (SOWs, Contracts, & Invoices)
Pricing Your Work
Working with an Agent or Rep
Growing Your Business
Public Speaking & Presenting

A Scaleable Framework

I've developed a framework for calculating project rates based on your unique business and financial goals. It's a system that is applicable to any creative at any stage in their career.

Real Numbers

We'll talk real numbers for creative projects including price ranges for editorial illustration, book covers, logos, murals, and more—all confirmed for accuracy by design industry leaders.

Affirming & Empowering

Learn how to clearly communicate your value to clients to command higher prices for projects, and earn trust and respect for smoother collaborations.

Learn at your own pace and focus on what matters to you now.

The full seminar is broken into easy to digest chapters which you can complete at your own pace. Automated closed captioning is added for accessible viewing.

Teachers and Professors:

Student, Classroom, and Institutional passes are available if you want to incorporate this workshop into your coursework or design program.

Free SOW and Contract Templates

Included in this course are free Scope of Work and Contract templates for use as a part of your creative practice. Packaged as inDesign files, they're easy to update with your personal branding and give a straightforward framework for plugging in prices based on the formulas discussed in the workshop.

More than tips and tricks.

Deeply informative, immediately actionable advice.

Expand with the arrow below to view the full workshop curriculum.

Welcome

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Introduction (0:53)

Self Promotion & Getting Work

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Time Management

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Methods for Better Time Management (14:10)

The Paperwork

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SOWs, Contracts, & Invoices (15:34)

The Dark Art of Pricing

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Working with a Rep or Agent

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Artist Reps, Literary Agents, & Licensing Agents (13:18)

Growing Your Business

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Public Speaking and Presenting

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Writing Talks and Tips for Presenting (15:26)

Review

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Key Takeaways from the Workshop (1:16)

Q&A

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Question & Answer with Jessica (32:41)

Choose a Pricing Option

There are several choices for individual or group enrollment.

Please read the descriptions of each ticket type to select the most appropriate option for you or your group.

If you believe your classroom or school qualifies for a circumstantial discount, please contact [email protected].

$40

Single Attendee

Individual Enrollment

This ticket includes access to the full 5-hour course, SOW (Scope of Work) and Contract templates, pricing reference worksheets, and an excel spreadsheet to help calibrate prices. All students also receive a discount code to download the the 375 page deck from jessicahische.shop.

$20

Single Student Attendee

Individual Enrollment, Current Student

This ticket is intended for students currently enrolled in high school or at a higher education institution. It includes access to the full 5-hour course, SOW (Scope of Work) and Contract templates, pricing reference worksheets, and an excel spreadsheet to help calibrate prices. All students also receive a discount code to download the the 375 page deck from jessicahische.shop.

$200

Teacher Pass

Group Enrollment for One Classroom of up to 30 Students

This ticket is intended for teachers and professors who would like to show the course as a part of their curriculum. It includes access to the full 5-hour course, SOW (Scope of Work) and Contract templates, pricing reference worksheets, and an excel spreadsheet to help calibrate prices. Email [email protected] for more information or to inquire about circumstantial discounts. To purchase copies of the 375 page deck for your students at a discounted rate, head to jessicahische.shop.

$2,500

Institutional Pass — 1 Year

Enrollment for Full Student Body of an Educational Institution

This ticket is intended for educational institutions who would like their student body to have access to this curriculum for one school year. It includes access to the full 5-hour course, SOW (Scope of Work) and Contract templates, pricing reference worksheets, and an excel spreadsheet to help calibrate prices. It also includes one 45-60 minute live guest lecture (Q&A Style or "Fireside Chat," held over Zoom or your school's chosen platform) with Jessica. To purchase copies of the 375 page deck for your students at a discounted rate, head to jessicahische.shop.

$2,000/year

Institutional Pass — 1 Year, Recurring

Enrollment for Full Student Body of an Educational Institution

This ticket is intended for educational institutions who would like their student body to have access to this curriculum and renews annually. It includes access to the full 5-hour course, SOW (Scope of Work) and Contract templates, pricing reference worksheets, and an excel spreadsheet to help calibrate prices. It also includes one 45-60 minute live guest lecture (Q&A Style or "Fireside Chat," held over Zoom or your school's chosen platform) with Jessica. To purchase copies of the 375 page deck for your students at a discounted rate, head to jessicahische.shop.

This is a subscription product billed on a yearly basis until you cancel. Cancel anytime from the account management page.

$9,500

Institutional Pass, In Perpetuity

Enrollment for Full Student Body of an Educational Institution

This ticket an in perpetuity license intended for educational institutions who would like their student body to have access to this curriculum. It includes access to the full 5-hour course, SOW (Scope of Work) and Contract templates, pricing reference worksheets, and an excel spreadsheet to help calibrate prices. It also includes an annual 45-60 minute live guest lectures (Q&A Style or "Fireside Chat," held over Zoom or your school's chosen platform) with Jessica for five consecutive years. To purchase copies of the 375 page deck for your students at a discounted rate, head to jessicahische.shop.

In this in-depth 5-hour seminar, we cover over an enormous amount of information about the business side of design, lettering, and illustration. The wide range of topics include:

A Scaleable Framework

Real Numbers

Affirming & Empowering

The Most Comprehensive Class on Pricing.

This course contains 2 hours of information about pricing creative work including a unique and scaleable formula adaptable for any creative to establish rates based on your business's unique needs.

See real numbers calibrated against industry standards but most importantly understand why and how we arrive at those numbers to better defend your rates and create bulletproof proposals.

Learn at your own pace and focus on what matters to you now.

Free SOW and Contract Templates

More than tips and tricks.

Deeply informative, immediately actionable advice.

Choose a Pricing Option

Single Attendee

Individual Enrollment

Single Student Attendee

Individual Enrollment, Current Student

Teacher Pass

Group Enrollment for One Classroom of up to 30 Students

Institutional Pass — 1 Year

Enrollment for Full Student Body of an Educational Institution

Institutional Pass — 1 Year, Recurring

Enrollment for Full Student Body of an Educational Institution

Institutional Pass, In Perpetuity

Enrollment for Full Student Body of an Educational Institution